Revolutionizing the gaming space
GAMEON ENTERTAINMENT TECHNOLOGIES CSE:GET | FRA:9E7
Gaming has taken on a life of its own. And in recent years, this phenomenon is being used to revolutionize the traditional advertising revenue model.
One such company entering this highly lucrative space is GameOn Entertainment Technologies.
Capturing multi-tasking momentum with immersive content
The rise of the smartphone, tablet and interconnected devices has created an ‘always on’ society of scrollers with low attention spans.
In response, this means content providers are vying to capture and hold this attention.
And here’s where gamification is captivating viewer’s imaginations and making money for the content providers. Better still, it’s not just pocket change.
This is a real money-spinner, engaging audiences while commanding loyalty and raising revenue for the media source.
Gamification is a cash cow
Nowadays, when people settle down to watch a big screen, they simultaneously scroll, play games or chat on their handsets. This means their concentration is rarely 100% focused on the main screen content.
But gaming or gamification provides a way to get the viewer fully immersed in the primary experience.
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The sporting world has already embraced this technology, and GameOn is taking this to the next level by rolling it out for reality TV.
Predictive gaming can enhance all manner of viewing experiences, from daily fantasy sports, sports betting, reality TV, and online casino gambling.
Gamification provides the user with a way to immerse themselves in the content while generating revenue for the content provider. And demand for this kind of content is soaring.
INTERACTIVE CRICKET
In fact, GameOn recently inked its first international white-label deal in a partnership with the Indian OTT Media service, MX Player.
This means, while watching cricket, viewers can simultaneously play an interactive cricket game on their device, distributed by MX Player, and powered by GameOn Entertainment.
MX Player is an Indian video streaming, on-demand platform with 280m monthly users. Meanwhile, cricket is the most popular sporting event in India, and the game is predicted to generate over $1m worth of annual revenues for GameOn.
The viewers can interact with friends, family, and strangers to enjoy the game in a fully immersive experience.
They can make predictions, compete against one another, and connect through this shared experience.
GAMIFYING THE REAL HOUSEWIVES
GameOn also recently partnered with NBCUniversal to test a “The Real Housewives of Potomac” prediction game. It gave users a way to watch the show while simultaneously playing along on their mobile devices.
This free-to-play game introduced new user growth by 281% week-on-week while active users increased as much as 144% week-on-week.
Additionally, GameOn has distributed prediction games to homes and bars throughout the United States via its partnerships with broadcasters and OTT platforms.
Replicating top sportsbook technology with a difference
GameOn follows a business-to-business (B2B) model with two sides. There’s the TV and mobile applications business, and there’s the white-label solution for third-party enterprises.
This second side of the business is similar to the technology offerings DraftKings (NASDAQ: DKNG), and FSB SportsBook benefit from.
The appeal of the B2B model is that it comes with massive, cash-rich audiences. And demand to monetize these audiences is soaring.
Consider the fact DraftKings has a market value exceeding $20bn, while Flutter Entertainment is above $23bn. But GameOn has a minuscule $41m market cap in comparison.
This is a chance for investors to get in early with a business looking at billions of dollars in revenue potential.
GameOn replicates the technology used by companies like FSB SportsBook, providing white-label gaming and gambling platforms to third parties.
It’s just like when supermarkets sell their own branded products, secretly made by Kraft Heinz. Or when ibuprofen is sold to multiple retailers to rebrand as their own version.
For the investors that missed out on the early days of DraftKings, GameOn may prove a lucrative alternative.
A glaring competitive edge
GAMEON ENTERTAINMENT TECHNOLOGIES CSE:GET | FRA:9E7
Traditional ad revenues have been declining as Gen X and Gen Z reject traditional entertainment mediums in favor of new interactive alternatives.
But here’s where GameOn has a competitive edge. That’s because it’s constantly innovating its technology to enhance and infiltrate cross-media experiences.
While sports is a sector hot for gamification, GameOn believes it will be just as successful in other exciting areas such as news, politics and reality TV.
These are areas with a passionate and growing fan base.
GameOn’s technology powers influential enterprises and brands. It has some of the top talent in the industry running the show, and it’s lining up a sensational list of companies to work with.
Better still, GameOn is cash-rich as it recently raised $5.8m in an oversubscribed funding round.
So, it’s comfortably funded to sail through a period of proving itself to these more prominent names.
Accordingly, GameOn can afford to invest time in pilot programs that allow it to show its worth and lead the way to more significant, long-lasting contracts.
There’s a lot to like about this setup and its aggressively confident technology push.
A massively attractive business model
GameOn Entertainment Technologies’ business model is highly attractive from an investor’s point of view.
It runs on a license and revenue share model, which has high gross margins. In fact, it’s much like the software sector where EV/Sales multiples average 15X.
With its superior technology, highly experienced team, and significant client targets, GameOn has high hopes for scaling the business rapidly.
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In essence, it plans to scale from $400k this year to over $20m in 2025. And this is a more achievable goal than you might think.
If GameOn can realistically expect to raise over $1m per partnership, then it only needs 20 successful games running to achieve this lofty target.
And given the soaring demand for gamification, that may well be a conservative estimation.
Top Team running the show
GameOn is an official member of the Canadian Gaming Association. This gives it credibility and prestige in the industry.
Its CEO, Matt Bailey, is also a big believer in people being the core of the business. As such, he’s surrounding himself with a stellar team of incredible gaming industry talent.
SANTI JARAMILLO
Vice President of Product, Santi Jaramillo, spent ten years building the EA Sports’ FIFA franchise. He’s since worked on many more successful projects, including NBA Top Shot, a recent NFT sensation.
SHAFIN DIAMOND TEJANI
GameOn Director, Shafin Diamond Tejani, has an exemplary track record. He founded venture capital builder Victory Square Technologies in 1996. Victory invests in promising startups and leads them to commercial viability – GameOn is one of its portfolio companies disrupting the gaming industry.
J MOSES
Moses is a respected game industry veteran. He led BMG Games, which published the original Grand Theft Auto. And he also served as Director at NASDAQ listed Take-Two Interactive, one of the world’s top video game holding companies.
HOWARD A. BLANK
Mr. Blank, a 30-year gaming industry executive, has recently been appointed as Advisor to GameOn. He’s a prominent business leader, previously employed as VP at the Great Canadian Gaming Corporation and CEO of Point Blank Entertainment Ltd.
Mr. Blank is well connected throughout the industry and previously sat on the board of the Canadian Gaming Association.
He said:
“GAMEON IS POISED TO BE A BIG DISRUPTOR IN THE GAMING AND ENTERTAINMENT SECTORS, AND I AM EXCITED TO BE WORKING ALONGSIDE SUCH TALENTED AND DEDICATED TEAM MEMBERS AT GAMEON.”
In addition to this stellar crew, GameOn Entertainment Technologies features leading talent from EA Sports, Intuit, Dapper Labs, Apple News, Scopely, and the Brooklyn Nets.
All-in-all this is a hugely exciting opportunity for investors interested in the burgeoning gaming sector.
GameOn has the money, talent, tech, and drive to take this company up a notch. It’s ready to scale to compete on the level with billion-dollar companies like DraftKings and Flutter.
Don’t miss out on this early-doors opportunity for considerable growth.
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